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22:59:22 New York, NY
Thursday, 6.05.25

You’ve Never Really Seen Your City—Until Now.

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[ About ]

Every City is a cinematic storytelling project that uncovers the soul of overlooked cities. We create documentary-style videos, poetic short films, and powerful photography that reveal the people, places, and hidden corners that give a city its character. Starting in New York City and inspired by travels from Corpus Christi and beyond, our work blends aerial cinematography, street photography, and authentic narratives to help residents, travelers, and city leaders see their hometowns in a new way. Alongside our creative films, we partner with tourism boards, economic-development groups, and forward-thinking brands to design full-scope city storytelling campaigns—from concept and cinematic production to social media rollout—that inspire pride, attract visitors, and drive investment. You’ve Never Really Seen Your City—Until Now.

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[ DESTINATIONS ]

Featured Cities

Corpus Christi, Texas USA

Corpus Christi Pilot – Corpus Christi is Texas’s eighth-largest city, yet it often lives in the shadow of bigger names. Founded as a Gulf Coast trading post, it grew steadily through the 1800s and early 1900s, powered by its deep-water port and petroleum industry. In the mid-1980s, however, a global oil bust shook the local economy and slowed that momentum. A decade later, the tragic 1995 murder of beloved Tejano star Selena left a cultural wound that, for many, seemed to pause the city’s story. Growth has continued—energy, shipping, and tourism remain strong—but public perception has lagged behind the city’s quiet progress.

In recent years, leaders like Mayor Paulette Guajardo and the team at Visit Corpus Christi have worked to shift that narrative, championing downtown revitalization, arts investment, and new tourism campaigns. We were invited to help capture this turning point. Our cameras followed sunrise over the bay, the glow of the Harbor Bridge, and the everyday grit of neighborhoods in motion, while also highlighting locals whose creativity is shaping what comes next. The finished film helped spark fresh hometown pride, earned local press, and gave city partners powerful visuals to market Corpus Christi as a place of culture, resilience, and possibility.

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Staten Island, New York USA

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Often called New York City’s “forgotten borough,” Staten Island tells a story of contrasts. Once a patchwork of quiet fishing villages and farmland, it industrialized in the late 1800s, then carried the weight of the Fresh Kills Landfill—at one time the world’s largest—which shaped public perception for decades. The closure of that landfill in 2001 opened space for renewal, yet the borough has still wrestled with limited transit links, the lingering stigma of isolation, and the challenge of sharing in the city’s broader boom.

Today, change is unmistakable. The massive Freshkills Park transformation, a growing waterfront arts scene, and investments in the North Shore and St. George waterfront are redefining the island’s future. We set out to capture this quiet resurgence. From dawn ferry rides across New York Harbor to late-night shots under the Verrazzano-Narrows Bridge, our cameras trace a borough in motion—neighborhood entrepreneurs, artists reclaiming old warehouses, families rediscovering their shoreline. The finished piece aims to help residents, visitors, and city leaders see Staten Island not as New York’s afterthought, but as a landscape of resilience and possibility.

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Cuauhtémoc, Chihuahua México

If you think of Cuauhtémoc as just apple orchards and Mennonite quilts, you’ve never really known its heartbeat. Nestled in the high desert foothills of Chihuahua, this city grew from a steam-railway stop into a meeting place for three cultures — Mennonite, Rarámuri, and Mestizo. Yet despite its richness, it struggles with perception: outsiders see scenery, but they rarely see the people making it thrive. Winters bite, infrastructure lags, and stories feel stuck in time.

We came in to change that. We captured dawn light over orchards heavy with frost, the clatter of Mennonite markets, Rarámuri craftspeople moving in rhythm, and the pulse of local youth dreaming louder than tradition. Our film and social rollout reawakened local pride, gave tourism partners visuals that celebrate culture, and sparked conversations about investing in heritage and tomorrow. Cuauhtémoc isn’t just a stop on the map—it's a living story demanding to be felt.

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Capturing the spirit that maps can’t show.

Our Founder

Alejandro Perez

Every City began when Alejandro Perez chose to see home with new eyes. After years as a working creative in Corpus Christi, he felt drained and convinced inspiration lived only in bigger markets. One day he decided to stay and steward what was already his. Lifting a drone over familiar streets, he discovered a city alive with overlooked stories. As he shared those films, something powerful happened: people who already loved the city felt newly proud, people only vaguely familiar began to notice it, and even longtime skeptics paused to reconsider. The response proved how a single fresh perspective can reshape how an entire community sees itself. From that awakening grew Every City Project—a storytelling agency with the heart of a movement. Based in New York and working in overlooked places everywhere, Every City creates cinematic films and full-scale campaigns that reveal a city’s hidden soul and untold beauty, inspiring residents, travelers, and investors to see a city’s true wonder.

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“Every City Project helped our community see itself with fresh eyes. Alejandro and his team didn’t just film our landmarks—they captured the soul of our neighborhoods and the people who make them vibrant. The campaign sparked new pride among residents, drew attention from visitors and investors, and gave us a lasting visual story of who we are and where we’re going.

Alex Santella, London

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